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Create a Cause Marketing Partnership

When brands and nonprofits join forces for good, they spark real change. At the Macie Jo Foundation, our Cause Marketing Partnerships create meaningful opportunities for businesses to elevate their impact, engage their customers, and support our mission to prevent futures from being lost to hypoxic ischemic encephalopathy (HIE).

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Together, we can build a world where every baby has the chance at a healthy beginning.

What is Cause Marketing?

Cause marketing is a collaboration between a business and a nonprofit organization that drives both charitable impact and business success. Whether it's a portion-of-sales campaign, a co-branded product, or a limited-time social initiative, your brand can make a difference while strengthening customer loyalty and trust.

Why Partner with the Macie Jo Foundation?

Choosing to align your brand with the Macie Jo Foundation means joining a movement that prioritizes the health, safety, and futures of newborns and their families. Your support helps fund:

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  • HIE prevention education for parents and healthcare providers

  • Advocacy efforts that influence hospital and public policy standards

  • Awareness campaigns to empower families and communities

  • Support programs for those impacted by neonatal brain injury

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Brand Benefits:

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  • Enhanced brand reputation and community credibility

  • Increased customer engagement through purpose-driven marketing

  • New opportunities for media exposure and co-branded storytelling

  • Access to a passionate and growing network of supporters and families

Ways to Collaborate

We offer flexible and creative ways to align your business goals with our life-saving mission.

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  • Portion of Proceeds Campaigns: Pledge a percentage of sales from a specific product or time period to support HIE prevention and education.

  • Co-Branded Merchandise: Design limited-edition products featuring the Macie Jo Foundation logo or message, with proceeds supporting our work.

  • In-Store or Online Fundraisers: Host donation drives, round-up-at-checkout options, or customer giving days to encourage action and generosity.

  • Social Impact Campaigns: Launch an awareness initiative or hashtag campaign that highlights your commitment to birth safety and family wellness.

  • Collaborative Content & Storytelling: Share the stories that matter. From blog features to videos to podcast sponsorships, help us tell the world why safer birth systems matter.

The Macie Jo Foundation’s website may contain posts on many medical topics; however, there is no assurance that any statement contained or cited is true, correct, precise, or up-to-date. Even if a statement made about medicine is accurate, it may not apply to you or your child. The information presented through this website cannot substitute for the advice of a medical professional (for instance, a qualified doctor/physician, nurse, pharmacist, etc.). None of the individual contributors or administrators of this website can take any responsibility for the results or consequences of any attempt to use or adopt any of the information presented.

© 2025 Macie Jo Foundation. All Rights Reserved.

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